The Crave Beauty Academy team strives to stay abreast of the most current industry trends. Our team consists of some of the finest educators, guest service personnel and directors. We have been recognized as leaders in the professional industry and our local communities. We have been honored with some of the most elite awards in Excellence in Education, Best in Business, Emerging Leaders and rated the Winner and Favorited in local community awards.
Amy King, Associate Director
Amy has been a licensed Cosmetologist since 2002, a licensed Educator since 2006, and became internationally certified in 38 different countries in 2010. Amy is currently the Associate Director of our Ballwin, MO campus where she works closely with our staff and students. She continues to share her passion for the industry everyday!
Katlyn Armfield, Admissions Advisor
I have been a licensed Cosmetologist since 2008 and I am a Xenon Graduate. I have worked behind the chair, for a distributor and managed as well. Now I am here to help you with your next career path in the Cosmetology field!
Business office Administrator
Laura graduated from St. Charles Community College in 2007 with her Associate of Arts degree. She then went on to Lindenwood University and received her Bachelor of Arts degree in Secondary Education with her minor in Mathematics in 2013. After spending 2 years teaching middle school Math, she decided she needed a change. Laura joined Crave Beauty Academy in June 2015 as the Business Office Administrator. She loves to help our students achieve their dreams!
Stephanie Swim, Guest Service Coordinator
I graduated from Xenon International Academy in 2009, and I absolutely loved going to school. I felt we represented a part of the beauty industry in St. Louis. I really enjoy my position as Guest Service Coordinator because I get to interact with both students and clients everyday. I assist and train the students in Guest Services and the importance of Customer Service.
Cherie Dees, Guest Service Coordinator
I am a licensed Cosmetologist and an Alumni of Xenon/Crave Beauty Academy. I am certified in Keratin Complex, American Crew, Lash Bomb Eyelash Extensions, Norvell Spray Tanning and Airbrush Makeup. I am passionate about this industry and helping the students become the best they can be!
Tori Spainhoward, Guest Service Coordinator
Tori currently is a senior at Francis Howell Central high school. She is involved in the A+ Program, DECA, FBLA, Arete, and student council. Tori is looking forward to graduating, in June 2017, to pursue her education in business. Tori loves being a part of the Crave Family and interacting with the students and guests.
Hiedi Kelleher, Student Salon Manager / Educator
Heidi started her career in the hair industry in 2005. She knew from an early age that she loved the make over process. She worked behind the chair for 10 years before pursuing an educators license. She has been a licensed educator for two years now and her favorite moment is the students “lightbulb” moment. Her passions are hair color, hair design and makeup. Heidi is a certified Redken 5th Avenue Specialist, a certified Jane Iredale makeup artist, and also certified in the keratin complex. She is always pursueing further education so she can grow in knowledge. She absolutely loves this industry and wants the students to grow in the same excitement for the field.
Alex Nelson, Educator
Alex has been a licensed Cosmetologist since 2014 and is an alumni from Xenon/Crave Beauty Academy. She has achieved many certifications such as American Crew, Babe Lash and Hair Extensions, Keratin Complex, Norvell Spray Tanning, and is a certified Hairdresser in 40 different countries!! Alex truly enjoys working side by side with our students and brings great energy everyday!!
Kelly Knight, Educator
Kelly started her beauty industry journey at Euphoria Institute in Las Vegas, NV, she transferred her hours and is an alumni from Xenon/Crave Beauty Academy. Kelly loves participating in continuing education courses. Also loves keeping up on hair, nail, and make up trends. Kelly is certified in American Crew, CND master artist, Keratin Complex, Norvell Spray Tanning, and is a certified cosmetologist, instructor and Nail technician.
Dione Worthy, Esthetics Educator Diona has been a licensed Esthetician since 2009 and has joined our Crave family in 2014. Diona was the owner of her own Esthetics business for five years and currently works with our students to help them build their business and become successful spa professionals.
Tawanna Green, Esthetics Educator
Tawanna Green has been an esthetician at Crave Beauty Academy since January 2016. She obtained her esthetics license and began her career as an esthetician in 2009. Since then she has attended many skin care product knowledge courses and esthetics educational training as well as extreme lash application training across the country. Tawanna’s passion for skin care makes her job an enjoyable experience each day. She truly believes that investing in our skin is an investment that lasts a lifetime. From facials, lash extensions and waxing services, she takes pride in each treatment she performs. Her connection with her customers establish trust and personal attention for their needs and requests are fulfilling to her. She strives to make each session on her table meaningful for your life that day, guiding your body toward peace, balance and relaxation.
Kim McIntosh, President/Owner